'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'
Facebook, Airbnb, Paytm, eBay join the film's cast of brands, look to connect with young audiences.
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'
The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement.
A bronze medal in wrestling gets brands talking about a potential endorser joining the ranks of past Olympics stars from India, Abhinav Bindra and Vijender Singh
The organisers have become savvier about marketing the game.
Off-spinner R Ashwin is matching Indian batsmen at their game
Disney's The Jungle Book has taken the box office by storm.
Advance booking and track record peg the film's opening collection at Rs 35 to 40 crore.
This venture will also mark Stepathlon's entry into the business to consumer space.
The film marks the second-most successful opening for leading man Shahid Kapoor after Shaandaar.
The film is set to release next Friday, June 17, but the makers of Udta Punjab are busy fighting the censor board.
Suresh Raina currently endorses Ceat Tyres, Pureplay (apparel brand) and is expected to sign on Intex, a petroleum brand (he launched Repsol by Gulf Oil last year), and a health care brand.
New players from India and abroad have caught the attention of brand managers.
'Fan has become the highest opening-day grosser for the year so far.'
In 2015, e-commerce contributed significantly to the growth in television advertising revenues.
Using Facebook video or YouTube for content distribution is not new.
Currently, Kohli has 13 brands under his belt.
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